It’s more than a place to shop. Schroeder’s Department Store is a 134-year-old cornerstone in the Manitowoc County community of Two Rivers. It is also the oldest – not just in the state, but the country – still operated by the same family. This is a special “Slice of Wisconsin” you won’t find anywhere else!

Apr 7, 2025

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Discover the origins of Carmex, crafted by Alfred Wolving in 1937. This iconic Wisconsin lip balm, born in a kitchen and now global, was always intended for soothing lips—and more.

Feb 5, 2025

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The first certified bowling alley in the United States is still located in the basement of this more than 100-year-old Milwaukee bar. Read more!

Jan 23, 2025

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